This course empowers learners with the skills to analyze product performance, user behavior, and feature adoption using modern product analytics tools. Learn how to generate actionable product insights using event tracking, segmentation, and A/B testing.
Overview
4.9 / 5
You’ll work on real-world product scenarios using tools like Mixpanel, Amplitude, and GA4 to build a solid foundation in user analytics.

Pursuing a Bachelor’s degree or higher (any discipline)
3 Months
12–14 Hours/Week

Define and measure key product metrics (DAU, retention, churn)

Perform funnel and cohort analyses to understand user behavior

Run A/B tests and analyze experiment results

Leverage GA4, Mixpanel, or Amplitude for product insights

Communicate findings to product and engineering teams
GA4 / Mixpanel / Amplitude
Product Metrics
Funnel & Cohort Analysis
SQL for Product Data
A/B Testing
Feature Analytics

Google Analytics 4
(GA4)

Mixpanel

Amplitude

SQL (Structured
Query Language)

Convert

Product lifecycle, success metrics

GA4 event setup, Mixpanel implementation

DAU, WAU, MAU, Retention, NPS

Funnel setup, conversion analysis

Designing and analyzing experiments

Querying behavioral datasets

Product launch or feature adoption case study
Step 01
Register
Sign up and apply to the course/program you’re interested in
Step 02
Step 03


Training Completion Certificate

Internship Completion Certificate

Letter of Recommendation for Top Performers

Aspiring product analysts

Product managers & designers

Tech founders & growth teams

Data enthusiasts working on digital products
Open to anyone with interest in product data and digital growth. No coding experience required.
You’II Master:
Yes, a minimal fee is applicable.
No, it’s unpaid.
Yes. You’ll receive:
Yes! Perfect for students looking to understand how products grow and perform using data.