Get 50% OFF All Trainings - Limited Time Only!
Overview
4.9 / 5
Gain hands-on experience in measuring marketing performance, campaign ROI, and user behavior across digital platforms. This course equips marketers and analysts with tools and techniques used in marketing analytics — including GA4, Google Tag Manager, Looker Studio, and SQL.
Pursuing a Bachelor’s degree or higher (any discipline)
3 Months
12–14 Hours/Week
Analyze customer journeys and marketing funnel performance
Build audience segments and track campaign effectiveness
Visualize campaign data using Looker Studio
Apply attribution models and calculate ROI
Conduct A/B tests for email and ad campaigns
GA4, GTM, Looker Studio
Attribution Modeling
Campaign Metrics (CTR, CPA, ROAS)
SQL for Marketing Data
Customer Segmentation
A/B Testing
Google Analytics 4
(GA4)
Google Tag Manager
(GTM)
Looker Studio
SQL (Structured
Query Language)
Convert
Channels, metrics, funnel stages
Event tracking for campaigns
Google Ads, Meta Ads, Email Campaigns
Last-click, linear, data-driven models
Real-time and historical campaign views
Multi-channel campaign analysis
Step 01
Register
Sign up and apply to the course/program you’re interested in
Step 02
Step 03
Training Completion Certificate
Internship Completion Certificate
Letter of Recommendation for Top Performers
Digital marketers
Marketing analysts
Business owners managing campaigns
Marketing students
Open to anyone interested in digital marketing, analytics, or ad campaign performance.
You’II Master:
Yes, there is a minimal program fee.
No, it’s unpaid.
Yes. You’ll receive:
Absolutely! Tailored for students looking to master marketing data and digital performance metrics.