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This hands-on course will equip learners with the skills to analyze, test, and optimize digital experiences to improve website and product performance. Through real-world case studies, tool walkthroughs, and a capstone project, you’ll learn how to increase conversions systematically using data, psychology, and experimentation.
Overview
4.9 / 5
The course covers everything from user behavior analysis and funnel auditing to A/B testing and behavioral persuasion principles.
Pursuing a Bachelor’s degree or higher (any discipline)
2 Months
12–14 Hours/Week
Understand the fundamentals of conversion rate optimization (CRO)
Conduct qualitative and quantitative user research
Analyze conversion funnels to identify drop-off points
Create data-driven hypotheses to improve conversion metrics
Design and run A/B and multivariate tests using popular tools
Apply persuasive UX and behavioral psychology principles
Use heatmaps, session recordings, and surveys effectively
Present and interpret test results and performance reports
Conversion Funnel Analysis
Google Optimize / VWO / Optimizely
Google Analytics & GA4 for CRO
Landing Page Design Principles
A/B Testing & Experimentation Design
Customer Journey Mapping
UX Copywriting & Behavioral Psychology
Heatmap and User Recording Tools (Hotjar, Microsoft Clarity)
Google Analytics 4
(GA4)
Google Optimize
Optimizely
Hotjar
Microsoft Clarity
What is CRO and why does it matter?
Key metrics: CTR, bounce rate, exit rate, conversion rate
CRO framework: Research → Hypothesis → Test → Learn
Quantitative research with GA4
Qualitative research using session recordings, heatmaps, and surveys
Understanding user intent and motivation
Identifying funnel leaks and friction points
Mapping micro and macro conversions
Creating a CRO audit checklist
Data-driven hypothesis building
Using ICE and PXL frameworks for prioritization
Creating testable ideas with measurable outcomes
A/B vs multivariate vs split URL testing
Best practices for test setup and execution
Statistical significance and interpreting results
Principles of persuasive design
Writing high-converting CTAs and headlines
Psychological triggers: urgency, trust, scarcity, social proof
Hands-on with :
Google Optimize / VWO
GA4 for conversion tracking
Hotjar / Clarity for behavioral insights
Unbounce / Instapage for landing page testing
Perform a CRO audit on a sample website
Design and document an A/B test
Present insights, learnings, and next steps
Step 01
Register
Sign up and apply to the course/program you’re interested in
Step 02
Step 03
Training Completion Certificate
Internship Completion Certificate
Letter of Recommendation for top performers
Digital marketers looking to improve website performance
Product managers and UX designers focused on improving user flows
Founders and growth teams aiming for higher lead/sale conversions
Analysts who want to influence design and content decisions
Anyone working with digital products seeking ROI improvements
No prior experience needed. Best for those interested in digital growth, UX, and optimization.
You’II Master:
Yes, a minimal fee applies.
No, it’s unpaid.
Yes. You’ll receive:
Yes! Perfect for students interested in improving user experience and website conversions through data.